I am an information designer. 

Information design connects you to your customers.

By making your services, products and content clear and easy to understand, I help you you create meaningful and effective conversations with your customers.

Information design is about people. 

(Not ‘users’.)

Calling people ‘users’ reduces them to mere operators of technology. But everybody comes with a story and human characteristics. Understanding how your customers think and feel unlocks ways to make products and services that people don’t just use, but love using – one of the definitions of ‘transformation’.

Information design prompts action. 

Design should help people achieve their goals: not merely embellish, prettify or distract.

People love clarity, and they love simplicity. But making things clear and simple – ‘adding lightness’ – takes long hours of difficult work. In collaboration with technical teams, business analysts, senior stakeholders and product owners, I organise processes, tasks, content and points of contact around the customer. Complexity is addressed at a deep level, allowing a simple presentation to customers.

‘Information design’ is not another new buzzword. 

It has been around as a discipline for 50 years.

For a long time seen as slightly obscure or unfashionable because of its focus on utility and usability, that’s exactly what makes it so relevant now. Having been educated within the tradition of information design, I feel quite strongly placed to call myself an ‘expert’ user-centred design thinker.


I’ve been doing it for 20 years.

Whether it’s been called UX, service design, interaction design or something else … the principles of information design underpin my work.

And I’ve been successful, working on prize-winning websites, mobile apps, software, hardware and content for people like:

  • Barclays
  • Screwfix
  • British Airways
  • IBM
  • Gatwick Airport
  • Sun Microsystems
  • Logicalis
  • Nationwide

I’m always looking for new challenges and outlets for my experience.

So please do get in touch…