INNOVATION by SIMPLIFICATION

“Amazing, thoughtful ideas”
Customer Experience Director, Barclays

This is why

While working on big ‘digital transformation’ projects for several different organisations, I noticed that bloat can set in, with more time and money spent on design theatre and process than on the hard work of solving fundamental communication problems.

Making services and products that work well for the user is more important than trying to be ‘transformative’ or ‘disruptive’ for their own sake.

And the ability to solve problems creatively and efficiently is more rare, and more valuable, than the ability to sell and explain ‘design process’ to clients who just want to get things done.

This is what I do

I have worked for around 20 years in the field of user experience design consultancy (“UX”), but I don’t think it’s a meaningful job title: everybody who works on a product contributes to how that product will be experienced by the user.

Instead, I define my services in terms of specific skills that I bring to teams who want to build a product or service around the user.

User research

Asking the right questions, at the right time in the right way – and knowing what to do with the answers. Cost-efficient methods to make sure you build the right thing in the right way.

  • Design personas and scenarios
  • Customer experience maps
  • Service blueprints
  • Product requirements
  • UX vision

Information architecture

Organising content, tasks and journeys so that one step flows seamlessly into the next. Creating ‘deep simplicity’, this is the stage where complex services are made to feel clear. 

  • Site maps
  • User flows
  • Content strategy
  • Page and content specifications
  • Navigation schema

Interaction design

Creating the visual and interactive language for your product, building on the research and IA phases. Demands an extensive knowledge of interaction patterns and a natural empathy for the user.

  • Task flows
  • Paper and digital prototypes
  • Wireframes
  • UI patterns
  • Style guides

What people have said

“I love the clarity”
Marketing Director, Screwfix

“Steve worked tirelessly developing our core UX navigation principles. His efforts ensure that we have a consistent experience throughout the app, and set the foundations for a scaleable design moving forward. Achieving the most simple solution always requires an incredibly complex and often frustrating process. Thanks for your hard work, Steve”
Product Owner, Nationwide

“Gatwick’s new website has landed, and it’s pretty sexy”
e-consultancy