I simplified the total digital experience on desktop and mobile to make products easier to find and buy. Activities included:

  • Defining the UX vision
  • User research and testing
  • Information design and interaction design

The site is still live 5 years later, with sales increasing year on year.[/vc_column_text][vc_btn title=”“5 UX lessons from Screwfix“: e-consultancy” color=”sky” link=”||target:%20_blank|”][vc_btn title=”Simplify + clarify = convert” color=”juicy-pink” link=”|||”][vc_btn title=”Designing business logic” color=”juicy-pink” link=”|||”][/vc_column][vc_column width=”1/3″][vc_single_image image=”1284″ img_size=”medium” style=”vc_box_shadow”][vc_column_text]

Gatwick Airport

After conducting on-site research with travellers at Gatwick to understand how the digital experience fitted within their physical journey, I carried out the following activities as UX Lead:

  • Content strategy
  • Information architecture and design
  • Interaction design

The site won EpiServer’s ‘Best B2C Site’ on its launch.[/vc_column_text][vc_btn title=”“Pretty sexy“: e-consultancy” color=”sky” link=”||target:%20_blank|”][vc_btn title=”Navigating an airport” color=”juicy-pink” link=”|||”][/vc_column][vc_column width=”1/3″][vc_single_image image=”1286″ img_size=”medium” style=”vc_box_shadow”][vc_column_text]

Nationwide Building Society

I was a lead information architect and UX designer on the original re-release of Nationwide’s banking app.

  • Early research and concepts
  • User testing; key journeys and interaction frameworks
  • Interface design
  • UX writing

The app is popular ¬†with customers and and continues to provide a strong base for continual iterations and improvements.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”60px”][/vc_column][/vc_row][vc_row gap=”35″][vc_column width=”1/3″][vc_single_image image=”1302″ img_size=”medium” style=”vc_box_shadow”][vc_column_text]

Barclays Bank

Service design for the Wealth and Corporate on-boarding process:

  • User research
  • Requirements definition
  • Information design and interaction design

My work helped reduce the time taken to onboard a corporate customer from months to weeks.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”1300″ img_size=”medium” style=”vc_box_shadow”][vc_column_text]

The Cochrane Library

Advanced search tool for medical researchers:

  • Ethnographic research: visiting users in their environment
  • Information architecture
  • Interaction design

I designed this tool during my time with the publisher Wiley, whose Online Library I was also UX Lead for.[/vc_column_text][/vc_column][/vc_row]