by Steven

“If you make listening and observation your occupation you will gain much more than you can by talk”.
(Robert Baden-Powell)

If there is one skill a UX designer must have, it is the ability to listen. And to hear not just what is said, but what is unsaid.

To ask the right questions, probe for reasons and to challenge assumptions. To encourage ‘what if?’ discussions and to explore ideal-world solutions.

Because a chance, off-the-cuff remark can unlock a problem—and allow ideas to take off.