Step 3: Bring it all to life

If design is an engine, then ideas are like horsepower: the raw output.

But those ideas need bringing to life. That’s more like torque: the ability to keep applying power even in adverse conditions.

Having worked in different product teams and in different development frameworks, including Agile, I’ve learnt a lot about torque and how to preserve the voice of the user within large corporate, or small start-up, organisations.

It’s not enough to have ideas – you need people who know how to explain, foster support for, and protect those ideas as they make their way through different iterations and development cycles.

The real magic is in being able to tie research and transformation together – bringing ideas to life, efficiently.


Get in touch to talk about how I can help you manage your design projects, from inception to delivery.